The proceeding has exactly the opposite effect as Galaxy Tab is a ‘household name’ now!
Popularity of Galaxy Tab 10.1 continues to rise since Apple filed case on it. The court proceeding has actually proven to be a blessing, said Samsung Australia mobile chief. After the denial of Apple’s request in Sydney court regarding appeal to The High Court to reserve a previous ruling that inverted the ban on Galaxy Tab, Samsung tablet will be in market for sales this week. Even Vodafone and other such carriers have already accepted pre-orders.
This week can be termed as a busy one for Samsung due to the arrival of the Galaxy Nexus, a new flagship smartphone. It’s the first one to practice Android’s Ice Cream Sandwich version. Features such as polished interface and ability to unlock phone by facial recognition makes it stand out among other cell phones. Moreover, NFC (near-field-communication) allows users to instantly exchange web pages, applications and other content by just tapping on their Galaxy phones together.
The boost and fame Apple’s case has provided to Samsung cannot left unobserved. It is due to the provision of best marketing to Samsung that, Tyler McGee Vice President of telecommunications Samsung Australia, didn’t talk about the sales Samsung missed out during the proceeding. He was under no misapprehensions regarding the attention and subsequent media coverage provided to them as consequences of case.
“At the end of the day the media awareness certainly made the Galaxy Tab 10.1 a household name compared to probably what it would’ve been based on the investment that we would’ve put into it from a marketing perspective,” McGee said while giving an interview.
We will try supplying as much as possible units but there is a chance of short supply with respect to the emerging demand, he replied when asked on how many units are going to be provided. A telecommunication analyst, Foad Fadaghi said he never believed that awareness would directly affect the pattern of sales after the case’s coverage highlighted the dilemma of iPad competitors. He further argued that Galaxy Tab has been the top priced Android tablet and that’s the reason people are reluctant to pay the similar sum as iPad for Android tablets. But he still believes that Samsung would be a tough competitor to Apple in tablet market. Fadaghi stated that Galaxy Nexus, which provides a huge 4.65-inch HD Super AMOLED display, was “a giant move by Google and its Android operating system”
McGee denied that flouting claims of Apple that Galaxy Tab is not a global device. He announced that by the end of this year a 7.67 inch Galaxy Tab would be in stores and an 8.9 inch version Tab would be in market during the initial months of next year. He also claimed that Samsung is a true Android leader, with as much share as its nearest competitor on the Google’s Android platform. This is mainly due to the popularity of smashing devices like Samsung Galaxy S II.
“In August this year we became the number one overall brand in mobile phones in Australia and also the number one brand in smartphones,” McGee stated.