Dell is in need to upgrade its tablet strategy as its 7 inch Streak Android 2.2 powered tablet PC and Inspiron Duo Window 7 powered hybrid device are not enough to compete in the market rivalry.
Right now, Dell should really be re-considering the state of its tablet plan. The company has only two devices lined up which are running on Windows 7 and Android 2.2 operating systems. These devices are clearly not enough for the tablet competition in the market, based only on their OS. All the other tablet devices in the rivalry have switched to the new Android 3.0 OS whereas Dell is still using the previous version.
Since Dell did not provide its tablet PCs with any OS upgrade, it isn’t giving the impression that it cares much about the fate of its devices as they fall back in the competition. The company needs to glance around and re-check the updated and enhanced tablet features being presented by various developers in the market. And then maybe it should try re-defining its own tablet strategy.
In its second quarter conference call, Dell will be focusing on servers, IT spending, storage and the PC upgrade cycle health. But it will not be indulging into a discussion related to the reliability of its tablet plan. But some PC sales indicate otherwise, reflecting that Dell might have a tablet strategy up its sleeve. This raises our curiosity as to what it might be planning for its 7 inch Streak Android 2.2 tablet and Inspiron Duo Windows 7 hybrid. Could the new tablet strategy involve Windows 8 OS? For now, it is not revealing anything and probably prefers being very secretive about its plans.
What Dell would rather concentrate on is the production of its laptops and no doubt, its corporate PC sales are quite stable. They would probably get the company through a few more upcoming quarters. But what Dell is ignoring now might prove to land heavily on the company. The reason being, that the emerging tablet PC market is growing bigger every day and is gaining dominance. If Dell doesn’t plan ahead and prepare something in hand to be prominent in that market then even the reliability on its laptop products won’t be enough to get the company through.
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