Aakash Tablet to achieve large sales, according to company CEO
Due to immense popularity of tablets, students all over the world are day dreaming about owning a tablet by any means possible. Now many tablets are available at low cost prices that are enabling students to own a tablet even through their pocket moneys and savings.
In Asia the low cost tablet available at Rs 30,000 to 40,000 can be afforded by students. According to data from various reports, almost 8,000 tablets are sold every day in India. A latest Tablet has been designed by Datawind, a Canadian company working in India to supply tablets to students at very low prices. This tablet by the name of Aakash is specifically designed for students and Indian government is trying its level best to supply Tablet Aakash to almost every student at price of just $49.98. Besides the Central government, Datawind also plans to engage with state governments, NGOs, municipalities, etc to promote the tablet in the education sector. Suneet Singh Tuli, CEO of Datawind says that:
“The aim to make Aakash is to provide good Internet access everywhere and all the time as well as facilitate educational and entertainment videos and other multimedia content to students.”
Datawind was able to develop such a low cost Tablet Aakash after when they showcased it at a trade show in Las Vegas in January this year, bid for the tender and won the contract. The current aim of Datawind to sell five million tablets within a year based on current demand.
However Sandip Biswas, Director of Deloitte India says that:
“The tablet market in India is not more than a few lakhs. Globally the figure is around 21 million and in India, a tablet is considered more of a fashion gadget rather than a utility device.”
But Tuli refuse to accept the statement and says that the tablet market in the country is much more than a few lakhs. Sharat Satyanarayana, director-marketing, Lakshmi Access Communications Systems (LACS), a Bangalore-based firm also supports Tuli statement and says that:
“Manufactures of Tablet Magnum priced Rs 6,999 expects the tablet market to go beyond 1 million units in the coming year. “The market is at an initial stage with several players trying for customer attention.”
There is also a belief that the consumers are preferring Smartphones over tablets that are also available at low prices just like Tablets and have numerous features matching that of the tablet’s. There was also occurred a survey in which was found out that the accessibility to internet is continuously been done by Smartphones then Tablets. However, Tuli remains optimistic about the tablet market and says that:
“I am not competing with the high-end products in the market. I feel that by hitting the right price points we will be able to capture a larger market for Tablets.”
Datawind low cost Tablet would be able to give a good competition to china’s low cost IT items. China is already a Hub for manufacturing low cost products of some of the top brands of mobile phones, computers, tablet PCs and other consumer electronics products.
The education sector will benefit immensely from such initiatives as they (India) provide technology to students at an affordable price. The availability of tablets at affordable prices can hold a lot of value both for students as well as the teachers and the country can grow even more if its Government keeps on doing such noble deeds.
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