The second largest PC vendor of the world, Acer Inc., has decided to slash the shipment target for tablets by half after the originally set targets went horrendously wrong. Weak number of sales than the estimations in the first two quarters has played a key role in the mammoth shift in strategy.
“We have adjusted internally our estimate for tablet shipments, which will be around 2.5 million to 3 million units this year, ” Acer President Jim Wang said, “We have sold nearly 800,000 tablet PCs in the second quarter, our shipments of tablets will remain at the same level in the third quarter as our new 7-inch tablet device will be launched during the period.” He was talking to reporters at the annual shareholders meeting of Acer held at Taipei, China.
The company announced around a couple of months ago that the company would sell more than five million copies of the two to-be-launched tablets, the 10.1-inch A500 running Google’s Android operating system and the 10.1-inch W500 that uses Microsoft’s Windows software, this year.
Although, there is a vast difference between the expectations and reality, however, Mr Wang sticked to optimism as he hoped that the disastrous performance of the company would be recovered later in the year with the launch of new products. “If our distributors and consumers are confident in our new products, our market share will have a good chance to rise again, ” he said. But,the statistics make it hard to agree with Mr Wang as the worldwide market share of Acer has already fallen by leaps and bounds to 12.2 percent this year as compared to 14.3 percent the previous year.
On the other hand, the president of Acer also passed the hints of being fully aware of the reality. He held the large scale shipments done to the distributors and dealers being responsible of the present crisis. Addressing the reporters about the future plans of the company, he said, “We will go back to basics to assess true market demand and only supply the required volume, our quarterly PC shipments may have zero growth in the third quarter but will be better in the fourth.”
Wang avoided the questions about the exact number of shipments that Acer is aiming for this year.
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