New tablet and smartphone in the Le Series is due to launch outside China in the third quarter.
On 9th of August, a spokesperson from Lenovo confirmed that the company will be launching a new tablet and a smartphone from the Le Series in the third quarter. So far only China has witnessed the launch of Le Series.
The Chinese PC giant has still not confirmed whether the products will be sold outside China or not, nor did Lenovo release the specifications of these devices.
Lenovo has followed other PC makers in trying to get hold of the tablet and smartphone market which has proved lucrative for many producers lately. Currently, China has more than 900 million mobile phone users.
In China Lenovo recently launched the A60 smartphone, which uses a 2.3 Android Gingerbread OS and has a 3.5 inch screen. It’s being sold at a low price of 1000 Yuan (US $155) when bought as a pay-as-you-go service. China Unicom is also offering the phone, with a monthly payment of 96 Yuan.
Lenovo is already the largest PC producer in China, and it hopes it can achieve a similar dominance in smartphones and tablets in its home country. CEO Yang Yuanqing told the public in an earnings call that the company aims to increase its tablet share in China by 20% and double the sales of its smartphones. He did not specify the timeframe for these targets.
However, Lenovo faces strong competition in its own playground. Apple’s iPad dominates China’s tablet market with a 74% share, according to research firm Analysys International. Nokia, Samsung, and Motorola are the three most dominant leaders in the smartphone market, while Lenovo only commands a tiny 4.2% share.
Android-based LePhone was the first smartphone produced by the company in May 2010 as it bought back its mobile business back from private investors.
In US Lenovo announced the release of three new tablets, but these are not part of the Le series. Lenovo says it will not release the smartphone in other markets until it commands a good share in China.