comScore’s report shows that Apple’s tablet iPad generates 97.2% of the total web traffic generated by tablets in the United States.
A new market research report by comScore has recently revealed that Apple’s iOS represents 58.5 % of the total web traffic of US. The report shows that mobile devices occupy 7% of the web traffic. The interesting item in this report is that iPad accounts for more traffic than iPhone. iPad now occupies 97.2 percent of the all tablet related web traffic making it the top notch tablet that has got no close competitor in the market.
Though, there are more iPhones in the market than iPads but the web traffic generated by iPad is 46.8 % among iOS users while the traffic generated by iPhone is 42.6 %. comScore, the group which prepared this report has explained why the growth of tablet traffic is important in these words: “Tablet owners exhibited significant use of their devices throughout the entire online shopping process, from doing the initial planning, conducting product and store research, making price comparisons, to finally transacting. In the past month, more than half of tablet owners looked up product or price information for a specific store (56 percent) and read customer ratings and reviews while on a tablet (54 percent).”
comScore states that Android might have the highest share of the smartphone market (its was 43.7% in August) but now Apple’s iOS devices have overshadowed Android’s market. The report says, “The iOS platform had the highest share of connected devices and smartphones in use at 43.1 percent, fueled by the iPad’s dominance in the tablet market, while Android accounted for 34.1 percent of the total mobile and connected device universe”. Though Apple has a small lead over Android with iOS as mobile platform but when it comes to mobile traffic, Apple devices are way ahead of Android. comScore explained that when they measured market share of Internet traffic by platform, iOS accounted for more than 58.5% of the non-computer traffic in America. While Android ranks second with 31.9% of the traffic.
It is now being predicted that the big difference between Android’s popularity (there has been more sale of Android-based phones than iPhone) and its low traffic generation is due to the fact that majority of low end mobile devices use Android. It results in high sales for Android as a platform but it does not transform it into an important software platform for apps. This is the reason that bulk of new Android based tablets released to compele with Apple’s iPad have failed.
Mobile phones had an established market long before iPhone was launched but iPad was launched at a time when tablets weren’t much popular – or hardly existed. But just like Apple’s music player iPod made its own market; iPad was also successful in making its market. Analysts believe that if Apple can successfully maintain its current lead with its devices like iPad in this decade then it will not only dominate the platform software market but it can also take the market share held by convention computers.
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