Strategy Analytics present a research analysis report on the 20% use of tablet PCs in digital media consumption.
Strategy Analytics have conducted a study highlighting the growth of tablets, reporting that in digital media consumption, tablets are becoming prominent. In terms of PC sales tablets do not render a large impact but a 20% use of tablets was analyzed to be present in the weekly digital media consumption. Strategy Analytics research firm calculated 15.1 million sales of tablets in the 2nd quarter and claimed that at an average 1.5 hours per day are spent in tablet usage. This further involves over 25% of usage dedicated to internet browsing and email by the user, as revealed in the study.
But coming to the PC market, IDC reported 84.4 million worldwide PC sales which leaves the tablet market with an 18% share in it. Gartner’s research showed that by 2015 there will be a 2.3 billion increment in the installed base of PCs. Already the study in March represented an amount of 1.4 billion installed base PCs in home in 2010.
When it talking about tablets, the most entertaining and serviceable feature that users find in them comes down to web browsing. Along with that, media and applications are other contributing factors of making a tablet PC attractive for use. User interest in app store offerings and media store content has been estimated to uphold a 40% of tablet use. Wi-Fi has been analyzed to be the most popular usage in terms of connectivity at home, whereas 3G connectivity usage was mostly found common while travelling. These are some of the main features of a tablet that heighten its consumer demand in the market. With tablet manufacturers such as Apple, Samsung, ASUS, Dell, RIM, Acer, Amazon etc. there is an apparent growing consumer need for these devices that is being outlined in the market. In the total PC sales, tablets might be holding a small area but in the digital media market they are clearly outgrowing and becoming a predominant factor.